Project
Women's Health Public-Interest Campaign
A research-led campus campaign for students aged 18-25, spanning segmentation, touchpoints, ad scripting, a campaign site, media planning, and budget.
Research · Audience Segmentation · Campaign Planning · Web Experience
Product Snapshot
- Role
- User research and integrated campaign planning, team project
- Users
- Students aged 18-25 and public-interest women's health communicators.
- Stage
- Research, segmentation, creative, campaign site, media schedule, and budget completed in 2025.04-2025.06.
- Focus
- User research, audience segmentation, competitor review, campus contexts, and integrated communication.
- Validation
- Produced a complete path from audience insight to creative execution and media planning.
- Public Proof
- Research, strategy, ad script, campaign site, and media plan; forecast metrics are not presented as observed outcomes.
Next Step
The problem
Women’s health communication must combine trustworthy information, emotional safety, and practical action. A one-off exposure is rarely enough to build durable understanding.
Method
The team researched and segmented students aged 18-25, reviewed competing campaigns and campus touchpoints, and designed the message, ad script, campaign site, media schedule, and budget.
Delivery and boundary
The project completed the full research-to-execution plan. Reach or conversion forecasts in planning materials are not described as realized campaign performance; this page reports only work that was actually produced.
Configure the public Giscus environment variables to open discussion on the public site.